Entertainment is a vast and complex industry that has captivated audiences around the world for generations. From films to live music performances, videogames, radio, theme parks and much more, entertainment seeks to provide human beings with an experience—the end goal being enjoyment and satisfaction.
At the heart of entertainment is the idea that the audience should be engaged and captivated by the content they consume. This can be achieved through a variety of means, most of which have been established since long. The entertainment sector has evolved drastically over the last few years. With the advancement of technology, streaming services have emerged and gained greater popularity, allowing users to access their favourite movies, shows, and music from all over the world. Events have also had to pivot to digital formats in order to draw in viewers. Social media networks have revolutionized the entertainment sector as content creators and influencers have used platforms as a way to promote their content and build a fan base. Digital marketing has also played a major role.
Entertainment Sector can be grown by some ways such as,
- Invest in new technologies: Investing in new technologies like AR/VR and artificial intelligence (AI) can help the entertainment sector grow by allowing the development of interactive and immersive experiences and creating opportunities for virtual business meetings, events, and live stream concerts.
- Provide quality streaming services: Providing strong streaming services can give the entertainment industry an edge by allowing viewers to access content anytime, anywhere. Improving the quality of streaming services can encourage people to watch.
- The downfall of theatres : The uprising viewership of online platforms are taking a toll on the theatres as people are a bit reluctant to come out and watch the movies and are habituated to their comfort zones. This con is letting the theatre industry run on a loss.
- Lack of censorship: There is a lot of content feely available on the digital platforms which do not have censorship. Though there might be a kids safe option but not many of them use it which leads people of all age groups gain free access to uncensored content leading to negative impacts.
Lastly, we know that though OTT platform might have a few cons but it is slowly talking that place of the theatres which ones were the ruling academy and in the next 20 years it has a high chance of completely shutting the theatres.